I want to share with you a story about Zack, the first student to go through TAG’s Mentorship Program.  It’s a story about acquiring the “right knowledge” and the benefits that come with it…

You could say Zack was the opposite of me – he had a ton of amazing professional connections within his chosen industry [starting out, I had none].  However, his lack of knowledge led others to believe he was not qualified for the job he wanted.  And he struggled to leverage his connections to get a great job.

So Zack came to TAG looking for the right knowledge.  What he got was an education spanning 5 major categories:

• Career strategy: Through TAG’s program, Zack was able to assess his targeted job position and begin to formulate a path to reach his career goal.  I’m talking about strategic career planning with specific, time-bound, measurable goals.

• Industry insight: Zack achieved a level of insight that cannot be learned from books or career guides.  From a company insider, he learned the keys to his dream company’s competitive advantage.  He learned how he could add value to the bottom line of that company.  Imagine if you too could articulate to your dream company that hiring you is a “no brainer”.  This is the key to an unfair career advantage.

• Personal branding: Zack learned the power of a strong personal brand.  In just a few TAG sessions, he molded his personal brand – both on- and off-line – and saw an immediate increase in his professional marketability.  In addition to having one cohesive image on the web, he now also has a Memory Hook that can be repeated to anyone he meets.  He is now memorable for all the right reasons.

• Talent acquisition: Zack also learned how to develop his professional skill circuits.  From financial modeling to public speaking, he learned some simple systems that led to quantum leaps in his professional performance.

• Social circle mastery: With TAG, Zack mastered the inner and outer game of social circles.  He learned how to demonstrate higher value and immediately “win” vested-interest connections – these are the strongest types of connections you can have.  He also learned how to become an interesting and captivating storyteller.

This knowledge, combined with his powerful professional network, allowed Zack to cross the chasm, safely avoiding cosmic career doom.

It’s fair to say that he is now “living the dream” – he’s currently perched up in a sweet executive office as one of the youngest Vice Presidents in a prestigious investment house.  It seems that having right knowledge helped alter the lens through which others viewed Zack.  And this was his key to commanding respect and getting a great job.

The right knowledge – the knowledge acquired in TAG’s program – was the key to his unfair career advantage.  Why not make it yours?

Note: for further details about the knowledge acquired in TAG’s mentorship program, click here.